Big Data and Its Creepy Role in Health Care

Big data is not longer just a buzz word.  Advertisers, for example, pour through an incredible amount of data to ensure the right target gets the right message at the oppertune time.  For the health care industry, it's a little bit more on the creepy side, especially now with patient records being digitalized under Obamacare.  Doctors and hospitals will be able to tap into consumer data, spending habits and other similar information, learning much more about their patients and how they can help ensure they remain healthy.

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